My Quest To Build a Better Etsy Business – Part 2
Naming and Branding
It’s time to move on to the next order of business in my riveting new blog series: My Quest To Build a Better Etsy Business – Part 2: Naming and Branding
In case you didn’t catch my last post, I am not opening a new shop. I am trying (“trying” is the operative word here) to make my existing one better.
Now that I have my product line figured out, my current name just doesn’t feel right anymore. If you remember, when I initially set up Anna’s Heirloom Boutique, I had my heart set on selling dresses. But, with my new product focus on kiss lock purses and accessories, I want something a little more fashionable and updated.
Turns out, it was a LOT harder than I thought to come up with a new name! Not because I couldn’t think of a good name. I had several dynamite ideas. Problem was, they were all taken. I even asked for name suggestions in one of my Facebook groups.
Don’t be afraid to ask for help! More heads are better one, amiright?
FINALLY,I figured out a killer name that was still available and fit my brand vision.
My NEW Name:
Drum roll please…..
The new shop name is ‘Elegance Anew‘!
‘Elegance Anew’ is a much better representation of the feeling I am trying to convey in my brand…
~ What I believe about my work above all is that I am paying homage to the women of yesteryear. Bringing new joy to the thing they put their heart and soul into years before. My hope is that I can influence the women of today to find beauty in a place and time they never thought to look. ~
Vintage embroidered linens have always had a special place in my heart. While someone took the time to hand-stitch a work of art, it should be appreciated and admired by all. It has been my mission to rescue these beauties and breathe new life into them. And, what better way to give them a new purpose then with today’s fashion forward woman? “Taking Yesterday’s Heirlooms Into Tomorrow”
Of course, a new name needs a new logo!
But, if we’re being totally honest here….I’m broke! My business isn’t making me rich (yet!) That’s why I’m on this journey to begin with. Right?
So the long and short of it is, I have no $$$ to pay a designer to make a custom logo. I considered buying a pre-made branding package online (cheaper than hiring). But let’s face it… if it’s “pre-made” it’s not custom. Other shops and businesses out there will have the same logo. What’s setting mine apart? Ummm…. Nothing!
So, I took matters into my own hands….
…and, designed my own logo!
Did I use expensive software to create this logo?
NOPE! No $$$, remember?
I designed my fancy new logo in Inkscape. Inkscape is vector graphic editing/design software that you can download FOR FREE.
But I gotta tell ya, I am NOT a graphic designer. In fact, I had never even heard the term “vector graphics” before. This was a HUGE undertaking for me. There was a lot of learning to do (with a lot of swearing involved) but I got it done!
Oh, just so you know…
Creating a logo in Inkscape would probably be a piece of cake for anyone familiar with illustrating software. But if you’re anything like me, this type of software is like a foreign language. Luckily, there are tutorials and videos online that show the in’s and out’s of using Inkscape.
I found the classes in Skillshare to be the most helpful. Skillshare is an online learning/teaching community. They have classes on anything you can think of in categories such as: Business, Creative, Technical, and Lifestyle.
In fact, a good portion of the classes I’m taking for this business building journey are in Skillshare.
The Science Behind My Logo
Did you know there is a science to designing a logo? I didn’t, till now. Turns out, my old logo was ALL WRONG!
Color and shape make a BIG difference
One aspect of branding that keeps popping up in my teachings is ‘Color Psychology’. Seems, color plays a huge role in whether or not a customer buys from you.
My old logo was all pink – a very feminine and romantic color. Not a bad thing per say, but it would likely deter a male customer from shopping. Even though my purses are obviously for women’s use, I still want men to feel comfortable browsing my shop for gift ideas.
My new logo is much more sophisticated. And, while still on the feminine side, is much more attainable for both sexes.
I was trying to balance the best of both worlds. Circles can be perceived as feminine, but are definitely a more gender-neutral shape compared to the heart in my old logo. Circles also represent unity and infinity (among other things). Seems fitting for my up-cycle themed business – Uniting the past with the present. The addition of the smaller triangles adds just a hint of masculinity to the design, as well as reminding customers that my products are made from recycled materials.
If you’re having a hard time deciding what colors work best, it helps to have some familiarity with the color wheel for this topic. A color wheel can help you choose colors that compliment each other.
If you’ve never used one, the rule of thumb is opposites attract. Locate your main color on the wheel. In my case, I used a faint yellow for the circle in my logo. To pick the complimentary color, take a look at which color is directly opposite on the wheel. For mine, it’s purple. Though, I kept the purple minimal to avoid looking too girly. You know… for the guys 😉
So, now what?
Well, now that I have the name and look I want, it’s time to start making the change. Over the course of the next week or so, I will be updating my business license and all of my sites that are connected with my brand: Etsy, Facebook, Instagram, Pinterest, and the blog.
Phew! So much goes into branding your business. There is a LOT to think about. My little brain is exhausted!
I wanna hear from YOU!
Are you an Etsy shop owner trying to get a better handle on your business? Or, are you thinking about starting one?
Is my business building journey getting the wheels turning? Or, scaring you away? Maybe, you’re waiting to read more before making up your mind?
Either way, keep following along in my Quest To Build A Better Etsy Business.
Oh! And, don’t forget to Pin!
Be sure to’Pin’ an image from this post so you can find this series again and follow along 😉